Reinventing the Mobile Shopping Xperience for a Leading Retailer

Situation

A leading American office-supplies retailer used its broad portfolio of products and services to help customers improve their productivity and effectiveness. With products that spanned technology to furniture, and with services that ranged from printing to business solutions, the retailer had a strong consumer offering.

Vision

As the definition of “consumer” expanded to include work-from-home professionals and small- and medium-sized enterprises, the retailer sought to reinvent customers’ mobile-shopping experience while generating new revenue opportunities.

Solution

Oaperg designed a new user interface (UI) that offered a more-modern and robust customer experience (CX). The new app also notified users in real-time about new offers on products and services that may interest them based on their purchase history.

By leveraging React Native technology, the modernized app delivered these UI and CX upgrades with a filesize 50% smaller than the previous iteration. The reduced filesize encouraged more customer downloads, shortened app-loading times, and improved the app’s overall performance.